Pakistan’s First Digital Mapping Solution launched

Pakistan’s largest tracking service provider TPL Trakker Limited has signed an MoU with Telenor Pakistan to launch TPL Maps, Pakistan’s first indigenous digital mapping solution. TPL Maps has been created using state-of-the-art technology that will not only provide real-time intelligent routing, but also give users access to live traffic updates, turn-by-turn navigation and smart search options.

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TPL Maps will help users reach their desired destination by utilizing the smart search option that has over 1.35 million Point of Interests (POIs) to choose from across Pakistan. TPL Maps covers over 500 cities and 800,000 distinct housing addresses spread over a road network of 280,000 km. In addition TPL Maps also includes 2D models of over 55,000 POIs which will further assist users identify and reach their desired location in the shortest time period, along with 1500 3D structures of important landmarks around various cities.

Sharing his thoughts on the development, Irfan Wahab Khan, Deputy CEO & CMO at Telenor Pakistan, said: “Being an innovation-driven telecom company, we are pleased to have entered this promotional collaboration with Pakistan’s major tracking service provider. The need for a bespoke mapping solution like TPL Maps was long due in Pakistan where smartphone and internet penetration continues to grow but even the most popular mapping solutions fail to deliver when it comes to turn-by-turn navigation and real-time traffic updates. TPL Maps is a major breakthrough and Telenor Pakistan is delighted to be a part of the development.”

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Expressing his vision about TPL Maps and the partnership, Ali Jameel, CEO TPL Trakker said: “We have developed Pakistan’s first comprehensive digital mapping solution via Pakistani talent and resources because we believe a localize, in depth mapping solution for Pakistan will define the future of digital payments, ecommerce, 3G/ 4G and social networking activities. TPL Maps, equipped with smart features, will offer services that will change the future of consumer behavior, navigation, distribution process management, advertising and many other areas alongside navigation and maps related services.”

“Partnering with Telenor is a natural fit and we are pleased to have signed this MoU today, two digitally driven Companies are collaborating to bring a fantastic offer.” he added.

Some key features of TPL Maps include intelligent search, optimized routing, voice navigation, user profile management, offline navigation, and social media integration.

The app can be downloaded free from Telenor Apps store and Google Play store at links below:

Telenor Apps: http://apps.telenor.com.pk/#/download/1079

Google Play: https://play.google.com/store/apps/details?id=com.tpl.tplmaps&hl=en

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