KARACHI: With the success of its first edition in New Delhi in September 2015, Shaan-e-Pakistan returns with more exhibitors and partners and this time in Pakistan from March 20–22 in Lahore. Presented by Lux, Shaan-e-Pakistan’s second instalment Kya Dilli, Kya Lahore and its team unveiled event details pertaining to the Indo-Pak collaborative platform through a press conference in Karachi on Saturday.
The event initiated with host Anoushey Ashraf introducing the second edition of Shaan-e-Pakistan, followed by a flashback into the first season of the cultural platform that took place in New Delhi in September 2015. This was followed by an address by Shaan-e-Pakistan Head Coordinator Fahd Nassr who highlighted the cultural ethos of the platform and how the very purpose of the initiative is to bridge the gap of trade and friendship between Pakistan and India. Hum Sitaray Programming Vice President Khalid Soorty shared his support to the platform along with Iftikhar Vohra. Huma Nassr of Braahtii, the powerhouse behind Shaan-e-Pakistan, shared her excitement for the second edition of Shaan-e-Pakistan, “We are extremely thrilled to host the second edition of Shaan-e-Pakistan here in Pakistan itself and what better place than the epi-centre of culture, cuisine, history and more: Lahore. Lahore and Delhi share many similarities and with a platform like Shaan-e-Pakistan we hope to provide an opportunity to our Indian friends to experience a slice of Lahore and Pakistan in its true sense. I hope for the people of both countries to share their work by showcasing their craft, talent, cuisine and ideas on one unified platform. Our vision is to bring together the talent of Pakistan and Hindustan for the love of food, music and fashion, promoting the values of a shared heritage, peace and acceptance.”
Shaan-e-Pakistan’s Kya Dilli Kya Lahore will be a three-day event; the first day will consist of ‘Ek Shaam’ consisting of musical performances by artists Rekha Bhardvaj from India and Asrar and Mai Dhai from Pakistan followed by a culinary feast prepared by the best chefs from Pakistan and India. Day 2 will consist of an open exhibition by all participating retailers/craftsman including Amina Sultan, Anand Khanna, Beech Tree, Chapter 13, Elisha Wadhwani, Healiv, Jooti Shooti, Lace Up, Lucknow Sey, Milli Shoes, Mina Siddique, Nine Lines, Prisms and Paintbrushes, Sonia Ahuja, Sonrissa, Stratford Street, Susheel Jewellers, Womaniya Collection to name a selection of retailers. Day 3of the event will host a celebratory fashion showcase of 16 designers from across the fashion tiers from Pakistan, India and Bangladesh including Ahmed Bilal, Aisha Imran, Barae Khanom, Bibi Russell, Braahtii by Huma, Fahad Hussayn, Joy Mitra, Jyoti Sachdev Iyer, Mehdi Designs, Republic Women’s Wear, Samanth Chauhan, Studio by AV, Style D’Elegance, Zainab Chottani and Zubia Motiwalla to name a few.
Indeed, Shaan-e-Pakistan’s first event in 2015 brought together Pakistani and Indian fashion designers, retail brands, models, culinary forces, handicraft industries, music, entertainment and lifestyle personalities on one platform in Delhi, with the aim at large to develop trust, growth and business among Pakistan’s and India’s fashion, culinary and handicraft industries.
Shaan-e-Pakistan’s official media partners are HUM Network/Hum Sitaray, radio partners are City FM89, style partners Nabilas and N Gents, English Biscuit Manufacturers are the official snack partners, Ready Guard Security Services are the platforms security partners, event management would be by Eleventh Experience, backstage management will be done by Production O21, choreography and direction by Prasad Bidapa Associates and PR by Good Word & Lotus Public Relations.
Courtesy: Daily Times